Public Relations Campaigns: An Integrated Approach (Record no. 117610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00964Nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240527152954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191010b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781506332512 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | LUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Luttrell, Regina M. |
| 9 (RLIN) | 43765 |
| 245 ## - TITLE STATEMENT | |
| Title | Public Relations Campaigns: An Integrated Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 276p |
| 500 ## - GENERAL NOTE | |
| General note | Introduction: Campaigns in the Professional Public Relations Context<br/>1. Introduction to Integrated Campaigns<br/>2. Strategic Communication Campaign Fundamentals<br/>3. Understanding PESO<br/>4. Diagnosis and Developmental Research<br/>5. Research, Part 2: Goals<br/>6. Objectives<br/>7. Strategies<br/>8. Tactics<br/>9. Implementation<br/>10. Reporting and Evaluation<br/>11. Formulating an Integrated Campaign—Case Studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Capizzo, Luke W. |
| 9 (RLIN) | 43766 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 659.2 |
| Call number suffix | LUT |
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