The Contagious Commandments: Ten Steps to Brand Bravery
Robertson, Paul Kemp
The Contagious Commandments: Ten Steps to Brand Bravery - London Penguin Random House 2018 - 288p
Part One: Creating a culture
1. The first commandment: Have an organizing principle
2. The second commandment: Be useful, relevant, and entertaining
3. The third commandment: Ask heretical questions
4. The fourth commandment: Align with behaviour
5. The fifth commandment: Be generous
Part Two: Making it happen
6. The sixth commandment: Join the 5% club
7. The seventh commandment: Prioritize experience over innovation
8. The Eighth commandment: Weaponize your audience
9. The ninth commandment: Make trust sacred
10. The tenth commandment: Be brave.
9780241328965
Brand Name Products
658.827 / KEM
The Contagious Commandments: Ten Steps to Brand Bravery - London Penguin Random House 2018 - 288p
Part One: Creating a culture
1. The first commandment: Have an organizing principle
2. The second commandment: Be useful, relevant, and entertaining
3. The third commandment: Ask heretical questions
4. The fourth commandment: Align with behaviour
5. The fifth commandment: Be generous
Part Two: Making it happen
6. The sixth commandment: Join the 5% club
7. The seventh commandment: Prioritize experience over innovation
8. The Eighth commandment: Weaponize your audience
9. The ninth commandment: Make trust sacred
10. The tenth commandment: Be brave.
9780241328965
Brand Name Products
658.827 / KEM