The Contagious Commandments: Ten Steps to Brand Bravery (Record no. 118959)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01168nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240529111233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191129b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780241328965 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Robertson, Paul Kemp |
| 9 (RLIN) | 45485 |
| 245 ## - TITLE STATEMENT | |
| Title | The Contagious Commandments: Ten Steps to Brand Bravery |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Penguin Random House |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 288p |
| 500 ## - GENERAL NOTE | |
| General note | Part One: Creating a culture <br/>1. The first commandment: Have an organizing principle <br/>2. The second commandment: Be useful, relevant, and entertaining <br/>3. The third commandment: Ask heretical questions <br/>4. The fourth commandment: Align with behaviour <br/>5. The fifth commandment: Be generous <br/>Part Two: Making it happen <br/>6. The sixth commandment: Join the 5% club <br/>7. The seventh commandment: Prioritize experience over innovation <br/>8. The Eighth commandment: Weaponize your audience <br/>9. The ninth commandment: Make trust sacred <br/>10. The tenth commandment: Be brave. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Name Products |
| 9 (RLIN) | 45486 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barth, Chris |
| 9 (RLIN) | 45487 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.827 |
| Call number suffix | KEM |
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