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Handbook of Advances in Marketing in an Era of Disruptions

Handbook of Advances in Marketing in an Era of Disruptions - New Delhi Sage Publication India Pvt. Ltd. 2019 - 650p

Part. I Rethinking and Re-envisioning Marketing
Part. II Marketing for a Better World
Part. III Managing Marketing in a Turbulent World
Part. IV Enhancing Customer Experience and Value
Part. V Understanding and Managing Customers
Part. VI Marketing Technologies, Analytics and Research Methods
Part. VII Pushing the Frontiers of Marketing Discipline
Part. VIII Jagdish Sheth: Impact, Views and Tributes

ISBN: 9789352809585

Subjects--Personal Names:
Advances - Marketing

Dewey Class. No.: 658.8 / HAN

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