Handbook of Advances in Marketing in an Era of Disruptions (Record no. 119246)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200708162839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191108b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352809585 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HAN |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of Advances in Marketing in an Era of Disruptions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publication India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2019 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 650p |
| 500 ## - GENERAL NOTE | |
| General note | Part. I Rethinking and Re-envisioning Marketing<br/>Part. II Marketing for a Better World<br/>Part. III Managing Marketing in a Turbulent World<br/>Part. IV Enhancing Customer Experience and Value<br/>Part. V Understanding and Managing Customers<br/>Part. VI Marketing Technologies, Analytics and Research Methods<br/>Part. VII Pushing the Frontiers of Marketing Discipline<br/>Part. VIII Jagdish Sheth: Impact, Views and Tributes |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advances - Marketing |
| 9 (RLIN) | 44775 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parvatiyar, Atul |
| Relator term | Editor |
| 9 (RLIN) | 44672 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sisodia, Rajendra |
| Relator term | Editor |
| 9 (RLIN) | 44673 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | HAN |
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