Public Relations in Hyper Globalization: Essential Relationship Management, A Japan Perspective
Inoue, Takashi
Public Relations in Hyper Globalization: Essential Relationship Management, A Japan Perspective - London Routledge 2018 - 296p
1. Introduction
2. Public relations for top management in an age of hyper-globalization
3. Effective stakeholder relationship management : fostering successful global leaders
4. Historical growth of public relations and its development in Japan
5. Standing out in the globalized crowd : brands, reputation, and public relations
6. Crisis management through the eyes of public relations
7. Strategic public relations and the PR life-cycle model
8. Media relations training : successful executive's competitive career advantage
9. Evaluating and measuring public relations activities
10. Essential changes in corporate communication in a digital age
11. Being ethical and successful : development of the self-correction model.
9781138054967
Leadership - Public Relations
659.20952 / INO
Public Relations in Hyper Globalization: Essential Relationship Management, A Japan Perspective - London Routledge 2018 - 296p
1. Introduction
2. Public relations for top management in an age of hyper-globalization
3. Effective stakeholder relationship management : fostering successful global leaders
4. Historical growth of public relations and its development in Japan
5. Standing out in the globalized crowd : brands, reputation, and public relations
6. Crisis management through the eyes of public relations
7. Strategic public relations and the PR life-cycle model
8. Media relations training : successful executive's competitive career advantage
9. Evaluating and measuring public relations activities
10. Essential changes in corporate communication in a digital age
11. Being ethical and successful : development of the self-correction model.
9781138054967
Leadership - Public Relations
659.20952 / INO