Public Relations in Hyper Globalization: Essential Relationship Management, A Japan Perspective (Record no. 119632)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01307aam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240529100016.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191121b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138054967 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.20952 |
| Item number | INO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Inoue, Takashi |
| 9 (RLIN) | 45283 |
| 245 ## - TITLE STATEMENT | |
| Title | Public Relations in Hyper Globalization: Essential Relationship Management, A Japan Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 296p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Introduction<br/>2. Public relations for top management in an age of hyper-globalization<br/>3. Effective stakeholder relationship management : fostering successful global leaders<br/>4. Historical growth of public relations and its development in Japan<br/>5. Standing out in the globalized crowd : brands, reputation, and public relations<br/>6. Crisis management through the eyes of public relations<br/>7. Strategic public relations and the PR life-cycle model<br/>8. Media relations training : successful executive's competitive career advantage<br/>9. Evaluating and measuring public relations activities<br/>10. Essential changes in corporate communication in a digital age<br/>11. Being ethical and successful : development of the self-correction model. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leadership - Public Relations |
| 9 (RLIN) | 45284 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 659.20952 |
| Call number suffix | INO |
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