Marketing and Globalization
Durand, Aurelia
Marketing and Globalization - New York Routledge Taylor and Francis Group 2019 - 571p
1. Globalization
2. Internationalization
3. Standardization and adaptation
4. Geographic distance and psychic distance
5. Cultural distance
6. Administrative distance
7. Economic and technological distances
8. Bottom of the pyramid marketing
9. Reverse innovation
10. Mobile marketing
11. Origin-based marketing
12. Cause-related marketing.
9781138202344
Marketing - Technological Innovations
658.8 / DUR
Marketing and Globalization - New York Routledge Taylor and Francis Group 2019 - 571p
1. Globalization
2. Internationalization
3. Standardization and adaptation
4. Geographic distance and psychic distance
5. Cultural distance
6. Administrative distance
7. Economic and technological distances
8. Bottom of the pyramid marketing
9. Reverse innovation
10. Mobile marketing
11. Origin-based marketing
12. Cause-related marketing.
9781138202344
Marketing - Technological Innovations
658.8 / DUR