Marketing and Globalization (Record no. 119635)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200626160915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191116b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138202344 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Durand, Aurelia |
| 9 (RLIN) | 45121 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing and Globalization |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge Taylor and Francis Group |
| Date of publication, distribution, etc. | 2019 |
| Place of publication, distribution, etc. | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 571p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Globalization<br/>2. Internationalization<br/>3. Standardization and adaptation<br/>4. Geographic distance and psychic distance<br/>5. Cultural distance<br/>6. Administrative distance<br/>7. Economic and technological distances<br/>8. Bottom of the pyramid marketing<br/>9. Reverse innovation<br/>10. Mobile marketing<br/>11. Origin-based marketing<br/>12. Cause-related marketing. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Technological Innovations |
| 9 (RLIN) | 45122 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | DUR |
No items available.