Marketing Ethics Vol 3: Normative Marketing Ethics
Marketing Ethics Vol 3: Normative Marketing Ethics
- New Delhi SAGE Publication India Pvt. Ltd. 2012
- 407p
- SAGE Library of Marketing .
Volume III: Normative Marketing Ethics
38. Societal Marketing and Morality
39. Persuasive Advertising, Autonomy, and the Creation of Desire
40. Social Contracts and Marketing Ethics
41. A Synthesis of Ethical Decision Models for Marketing
42. Cognitive Moral Development and Marketing
43. Frameworks for Analyzing Marketing Ethics
44. Normative Perspectives for Ethical and Socially Responsible Marketing
45. Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis
46. Exonerating Unethical Marketing Behaviors: A Diagnostic Framework
47. Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators
48. Global Marketing Ethics: A Communicative Approach
49. A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics
50. Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing
51. Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics
52. Marketing Strategies for the Ethics Era
53. A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics
54. Ethical Theory, Societal Expectations and Marketing Practices
9781446208106
Marketing - Business Ethics
658.848 / MAR
Volume III: Normative Marketing Ethics
38. Societal Marketing and Morality
39. Persuasive Advertising, Autonomy, and the Creation of Desire
40. Social Contracts and Marketing Ethics
41. A Synthesis of Ethical Decision Models for Marketing
42. Cognitive Moral Development and Marketing
43. Frameworks for Analyzing Marketing Ethics
44. Normative Perspectives for Ethical and Socially Responsible Marketing
45. Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis
46. Exonerating Unethical Marketing Behaviors: A Diagnostic Framework
47. Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators
48. Global Marketing Ethics: A Communicative Approach
49. A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics
50. Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing
51. Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics
52. Marketing Strategies for the Ethics Era
53. A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics
54. Ethical Theory, Societal Expectations and Marketing Practices
9781446208106
Marketing - Business Ethics
658.848 / MAR