Marketing Ethics Vol 3: Normative Marketing Ethics (Record no. 119689)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210317134046.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191213b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446208106 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | MAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Ethics Vol 3: Normative Marketing Ethics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE Publication India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2012 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 407p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | SAGE Library of Marketing |
| 9 (RLIN) | 45887 |
| 500 ## - GENERAL NOTE | |
| General note | Volume III: Normative Marketing Ethics<br/>38. Societal Marketing and Morality<br/>39. Persuasive Advertising, Autonomy, and the Creation of Desire<br/>40. Social Contracts and Marketing Ethics<br/>41. A Synthesis of Ethical Decision Models for Marketing <br/>42. Cognitive Moral Development and Marketing<br/>43. Frameworks for Analyzing Marketing Ethics<br/>44. Normative Perspectives for Ethical and Socially Responsible Marketing<br/>45. Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis<br/>46. Exonerating Unethical Marketing Behaviors: A Diagnostic Framework<br/>47. Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators<br/>48. Global Marketing Ethics: A Communicative Approach<br/>49. A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics<br/>50. Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing<br/>51. Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics<br/>52. Marketing Strategies for the Ethics Era<br/>53. A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics<br/>54. Ethical Theory, Societal Expectations and Marketing Practices |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Business Ethics |
| 9 (RLIN) | 45888 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, N. Craig |
| Relator term | Editor |
| 9 (RLIN) | 45889 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Murphy, Patrick E. |
| Relator term | Editor |
| 9 (RLIN) | 45890 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.848 |
| Call number suffix | MAR |
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