The Gen Z Frequency: How Brands Tune In and Build Credibility
Witt, Gregg L.
The Gen Z Frequency: How Brands Tune In and Build Credibility - London Kogan Page Limited 2018 - 235p
1. A true story of finding youth culture relevance
2. Gen Z: a sociological perspective
3. The five foundational truths of youth marketing
4. Aligning with youth culture in an era of individuality
5. Reveal insights and fuel ideation with Gen Z
6. The youth culture engagement playbook
7. Social strategies and tactical considerations
8. Content strategies and tactical considerations
9. Building community with Gen Z
10. A primer on social and influence media valuation
11. Conclusion: tune in to the frequency of Gen Z
9780749482480
Branding (Marketing) - Consumer Behavior
658.827 / WIT
The Gen Z Frequency: How Brands Tune In and Build Credibility - London Kogan Page Limited 2018 - 235p
1. A true story of finding youth culture relevance
2. Gen Z: a sociological perspective
3. The five foundational truths of youth marketing
4. Aligning with youth culture in an era of individuality
5. Reveal insights and fuel ideation with Gen Z
6. The youth culture engagement playbook
7. Social strategies and tactical considerations
8. Content strategies and tactical considerations
9. Building community with Gen Z
10. A primer on social and influence media valuation
11. Conclusion: tune in to the frequency of Gen Z
9780749482480
Branding (Marketing) - Consumer Behavior
658.827 / WIT