The Gen Z Frequency: How Brands Tune In and Build Credibility (Record no. 120503)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210714151312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200627b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749482480 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | WIT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Witt, Gregg L. |
| 9 (RLIN) | 49101 |
| 245 ## - TITLE STATEMENT | |
| Title | The Gen Z Frequency: How Brands Tune In and Build Credibility |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 235p |
| 500 ## - GENERAL NOTE | |
| General note | 1. A true story of finding youth culture relevance<br/>2. Gen Z: a sociological perspective<br/>3. The five foundational truths of youth marketing<br/>4. Aligning with youth culture in an era of individuality<br/>5. Reveal insights and fuel ideation with Gen Z<br/>6. The youth culture engagement playbook<br/>7. Social strategies and tactical considerations<br/>8. Content strategies and tactical considerations<br/>9. Building community with Gen Z<br/>10. A primer on social and influence media valuation<br/>11. Conclusion: tune in to the frequency of Gen Z |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Branding (Marketing) - Consumer Behavior |
| 9 (RLIN) | 49099 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baird, Derek E. |
| 9 (RLIN) | 49100 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.827 |
| Call number suffix | WIT |
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