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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Mooij, Marieke de

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - 3rd ed - Los Angeles Sage Publications Ltd. 2019 - 451p

1. Consumer Behavior Across Cultures
2. Values and Culture
3. Convergence and Divergence in Consumer Behavior
4. The Consumer: Attributes
5. Social Processes
6. Mental Processes
7. Culture, Communication, and Media Behavior
8. Consumer Behavior Domains

ISBN: 9781544318165

Subjects--Personal Names:
Consumer Behavior

Dewey Class. No.: 658.8343 / MOO

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