Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (Record no. 120506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00851nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240530150914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200203b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781544318165 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | MOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooij, Marieke de |
| 9 (RLIN) | 28669 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior and Culture: Consequences for Global Marketing and Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles |
| Name of publisher, distributor, etc. | Sage Publications Ltd. |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 451p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Consumer Behavior Across Cultures<br/>2. Values and Culture<br/>3. Convergence and Divergence in Consumer Behavior<br/>4. The Consumer: Attributes<br/>5. Social Processes<br/>6. Mental Processes<br/>7. Culture, Communication, and Media Behavior<br/>8. Consumer Behavior Domains |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumer Behavior |
| 9 (RLIN) | 49213 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8342 |
| Call number suffix | MOO |
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