Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
Lieb, Rebecca
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy - London Kogan Page 2017 - 223p
1. The shift to content marketing
2. Content marketing versus content strategy
3. Converged media
4. Native advertising
5. Organizing for content
6. A culture of content
7. Global content strategy
8. Real-time marketing
9. Content marketing software
10. Content marketing performance
11. Contextual campaigns
9780749479756
Marketing - Management
658.802 / LIE
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy - London Kogan Page 2017 - 223p
1. The shift to content marketing
2. Content marketing versus content strategy
3. Converged media
4. Native advertising
5. Organizing for content
6. A culture of content
7. Global content strategy
8. Real-time marketing
9. Content marketing software
10. Content marketing performance
11. Contextual campaigns
9780749479756
Marketing - Management
658.802 / LIE