Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy (Record no. 120524)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210705112926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200627b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749479756 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | LIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lieb, Rebecca |
| 9 (RLIN) | 49081 |
| 245 ## - TITLE STATEMENT | |
| Title | Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2017 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 223p |
| 500 ## - GENERAL NOTE | |
| General note | 1. The shift to content marketing<br/>2. Content marketing versus content strategy<br/>3. Converged media<br/>4. Native advertising<br/>5. Organizing for content<br/>6. A culture of content<br/>7. Global content strategy<br/>8. Real-time marketing<br/>9. Content marketing software<br/>10. Content marketing performance<br/>11. Contextual campaigns |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Management |
| 9 (RLIN) | 49082 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Szymanski, Jaimy |
| 9 (RLIN) | 49083 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.802 |
| Call number suffix | LIE |
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