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Marketing: A Relationship Perspective

Hollensen, Svend

Marketing: A Relationship Perspective - 2nd ed - London World Scientific Pub. Co. Inc. 2019 - 502p

Preface to the Second Edition
Brief contents
Detailed contents
1. Fundamentals of Relationship Marketing
2. Situational Analysis in the Marketing Planning Process
3. Strategy Formulation in the Marketing Planning Process
4. Marketing Mix in the Marketing Planning Process
5. Implementation and Controlling in the Marketing Planning Process

ISBN: 9781944659622

Subjects--Personal Names:
Marketing - Management - Relationship Marketing

Dewey Class. No.: 658.8 / HOL

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