Marketing: A Relationship Perspective (Record no. 120555)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00992aam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240123155844.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200602b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781944659622 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend |
| 9 (RLIN) | 48229 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: A Relationship Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | World Scientific Pub. Co. Inc. |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 502p |
| 500 ## - GENERAL NOTE | |
| General note | Preface to the Second Edition<br/>Brief contents<br/>Detailed contents<br/>1. Fundamentals of Relationship Marketing<br/>2. Situational Analysis in the Marketing Planning Process <br/>3. Strategy Formulation in the Marketing Planning Process <br/>4. Marketing Mix in the Marketing Planning Process<br/>5. Implementation and Controlling in the Marketing Planning Process |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Management - Relationship Marketing |
| 9 (RLIN) | 48230 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Opresnik, Marc Oliver |
| 9 (RLIN) | 96897 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | HOL |
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