The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business
Barrow, Colin
The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business - 9th ed - London Kogan Page Limited 2018 - 350p
PHASE I: Strategy and purpose
1. Coming up with a winning idea for your business plan
2. Strategy – the big picture
3. You and your team
PHASE II: Market research
4. Researching customers
5. Researching competitors
6. A plan for market research
PHASE III: Competitive marketing strategies
7. Products and/or services
8. Pricing
9. Advertising and promotion
10. Place and distribution
11. People, Process and Physical Environment
12. Competing online
PHASE IV: Operations and staffing
13. The selling methods plan
14. Making, outsourcing and supplies
15. People and related matters
16. Legal and regulatory factors
17. Communication systems
PHASE V: Reviewing financing requirements and options
18. The sales forecast
19. Cash-flow projections
20. The profit and loss account
21. The balance sheet
22. Break-even analysis
23. Estimating financing requirements
24. Stress testing your business projections
PHASE VI: Business controls
25. Financial controls
26. Sales and marketing controls
27. Other business controls
28. Planning for growth
PHASE VII: Writing up and presenting your business plan
Introduction
29. Writing up and presenting your business plan
9780749481797
658.4012 / BAR
The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business - 9th ed - London Kogan Page Limited 2018 - 350p
PHASE I: Strategy and purpose
1. Coming up with a winning idea for your business plan
2. Strategy – the big picture
3. You and your team
PHASE II: Market research
4. Researching customers
5. Researching competitors
6. A plan for market research
PHASE III: Competitive marketing strategies
7. Products and/or services
8. Pricing
9. Advertising and promotion
10. Place and distribution
11. People, Process and Physical Environment
12. Competing online
PHASE IV: Operations and staffing
13. The selling methods plan
14. Making, outsourcing and supplies
15. People and related matters
16. Legal and regulatory factors
17. Communication systems
PHASE V: Reviewing financing requirements and options
18. The sales forecast
19. Cash-flow projections
20. The profit and loss account
21. The balance sheet
22. Break-even analysis
23. Estimating financing requirements
24. Stress testing your business projections
PHASE VI: Business controls
25. Financial controls
26. Sales and marketing controls
27. Other business controls
28. Planning for growth
PHASE VII: Writing up and presenting your business plan
Introduction
29. Writing up and presenting your business plan
9780749481797
658.4012 / BAR