The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business (Record no. 120557)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210317134525.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200528b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749481797 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | BAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barrow, Colin |
| 9 (RLIN) | 40226 |
| 245 ## - TITLE STATEMENT | |
| Title | The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 350p |
| 500 ## - GENERAL NOTE | |
| General note | PHASE I: Strategy and purpose<br/>1. Coming up with a winning idea for your business plan<br/>2. Strategy – the big picture<br/>3. You and your team<br/>PHASE II: Market research<br/>4. Researching customers<br/>5. Researching competitors<br/>6. A plan for market research<br/>PHASE III: Competitive marketing strategies<br/>7. Products and/or services<br/>8. Pricing<br/>9. Advertising and promotion<br/>10. Place and distribution<br/>11. People, Process and Physical Environment<br/>12. Competing online<br/>PHASE IV: Operations and staffing<br/>13. The selling methods plan<br/>14. Making, outsourcing and supplies<br/>15. People and related matters<br/>16. Legal and regulatory factors<br/>17. Communication systems<br/>PHASE V: Reviewing financing requirements and options<br/>18. The sales forecast<br/>19. Cash-flow projections<br/>20. The profit and loss account<br/>21. The balance sheet<br/>22. Break-even analysis<br/>23. Estimating financing requirements<br/>24. Stress testing your business projections<br/>PHASE VI: Business controls<br/>25. Financial controls<br/>26. Sales and marketing controls<br/>27. Other business controls<br/>28. Planning for growth<br/>PHASE VII: Writing up and presenting your business plan<br/>Introduction<br/>29. Writing up and presenting your business plan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barrow, Paul |
| 9 (RLIN) | 48108 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brown, Robert |
| 9 (RLIN) | 48109 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.4012 |
| Call number suffix | BAR |
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