Integrated Retail Marketing Communication
Sudhakar G. P.
Integrated Retail Marketing Communication - New Delhi Prentice-Hall of India Pvt.Ltd 2013 - 145p
1. Branding the Store
2. Positioning Retail Brands
3. Retail Advertising—The Many Hues
4. Cooperative Advertising
5. In-Store Advertising and Shopper Marketing
6. Sales Promotions—A Tactical Promotion Tool
7. Personal Selling—A Relationship at the Moment of Truth
8. Direct Marketing in Retailing
9. Public Relations—Creating Goodwill among Stakeholders
10. Adding Value by Integrating Retail Marketing Communications
11. Multi-Channel Retailing—24/7 Activity
9788120346406
Marketing Communication
658.8 / SUD
Integrated Retail Marketing Communication - New Delhi Prentice-Hall of India Pvt.Ltd 2013 - 145p
1. Branding the Store
2. Positioning Retail Brands
3. Retail Advertising—The Many Hues
4. Cooperative Advertising
5. In-Store Advertising and Shopper Marketing
6. Sales Promotions—A Tactical Promotion Tool
7. Personal Selling—A Relationship at the Moment of Truth
8. Direct Marketing in Retailing
9. Public Relations—Creating Goodwill among Stakeholders
10. Adding Value by Integrating Retail Marketing Communications
11. Multi-Channel Retailing—24/7 Activity
9788120346406
Marketing Communication
658.8 / SUD