Integrated Retail Marketing Communication (Record no. 121530)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210104122758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210104b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120346406 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SUD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sudhakar G. P. |
| 9 (RLIN) | 53233 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Retail Marketing Communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice-Hall of India Pvt.Ltd |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 145p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Branding the Store<br/>2. Positioning Retail Brands<br/>3. Retail Advertising—The Many Hues<br/>4. Cooperative Advertising<br/>5. In-Store Advertising and Shopper Marketing<br/>6. Sales Promotions—A Tactical Promotion Tool<br/>7. Personal Selling—A Relationship at the Moment of Truth<br/>8. Direct Marketing in Retailing<br/>9. Public Relations—Creating Goodwill among Stakeholders<br/>10. Adding Value by Integrating Retail Marketing Communications<br/>11. Multi-Channel Retailing—24/7 Activity |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing Communication |
| 9 (RLIN) | 163 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | SUD |
No items available.