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Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research

Bridger, Darren

Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research - United Kingdom Kogan Page Ltd. 2015 - 210p - Marketing Science Series .

ISBN: 9780749473845

Subjects--Personal Names:
Market Research

Dewey Class. No.: 658.8342 / BRI

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