Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Record no. 132949)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00546nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211102s2015 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749473845 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | BRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bridger, Darren |
| 245 ## - TITLE STATEMENT | |
| Title | Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | United Kingdom |
| Name of publisher, distributor, etc. | Kogan Page Ltd. |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 210p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing Science Series |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Market Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Call number prefix | 658.8342 |
| Call number suffix | BRI |
No items available.