Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India
Mahajan, Vijay
Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India - Gurugram Harper Collins India 2022 - 267p
Part I: rise of the digital leapfrogs
1. Watching cricket while waiting for the train
2. A mobile phone, a data connection and the world
3. Navigation the centuries
Part II: Leapfrog in consumer markets
4. Beyond bricks and mortar: leapfrogs in e-commerce and digital payments
5. From Bollywood to Texas: leapfrog in media and entertainment
6. Digital farming: Growing twenty- first century leapfrogs
9789354895340
Internet - Sales & Marketing Management
658.80954 / MAH
Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India - Gurugram Harper Collins India 2022 - 267p
Part I: rise of the digital leapfrogs
1. Watching cricket while waiting for the train
2. A mobile phone, a data connection and the world
3. Navigation the centuries
Part II: Leapfrog in consumer markets
4. Beyond bricks and mortar: leapfrogs in e-commerce and digital payments
5. From Bollywood to Texas: leapfrog in media and entertainment
6. Digital farming: Growing twenty- first century leapfrogs
9789354895340
Internet - Sales & Marketing Management
658.80954 / MAH