Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India (Record no. 138725)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00987aam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230111122654.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220727b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354895340 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80954 |
| Item number | MAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mahajan, Vijay |
| 9 (RLIN) | 61356 |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Harper Collins India |
| Date of publication, distribution, etc. | 2022 |
| Place of publication, distribution, etc. | Gurugram |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: rise of the digital leapfrogs<br/>1. Watching cricket while waiting for the train <br/>2. A mobile phone, a data connection and the world <br/>3. Navigation the centuries<br/>Part II: Leapfrog in consumer markets<br/>4. Beyond bricks and mortar: leapfrogs in e-commerce and digital payments<br/>5. From Bollywood to Texas: leapfrog in media and entertainment <br/>6. Digital farming: Growing twenty- first century leapfrogs |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Internet - Sales & Marketing Management |
| 9 (RLIN) | 61975 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.80954 |
| Call number suffix | MAH |
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