Multiculturalism and Advertising: Indian and European Enterprises under Globalization
Bhattacharjee, Anuradha
Multiculturalism and Advertising: Indian and European Enterprises under Globalization - New Delhi Oxford University Press 2019 - 213p
1 What Is Culture?
2 Prejudice and Stereotyping
3 Toward Larger Unities
4 What Is Globalization?
5 Country of Origin Perceptions
6 Globalization: Toward a Post-Modern Phase?
7 Impact of Multiculturalism
PART II
8 From the Margins to the Center: The Global South
9 Emerging Markets and Their Potential: Post-liberalization
India
10 Where India Is Now
11 The "China" Factor in Southeast Asia
12 Setting the Scene in South Asia
13 The "Automobile" Category
9780199453566
Advertising - Economic aspects
305.800954 / BHA
Multiculturalism and Advertising: Indian and European Enterprises under Globalization - New Delhi Oxford University Press 2019 - 213p
1 What Is Culture?
2 Prejudice and Stereotyping
3 Toward Larger Unities
4 What Is Globalization?
5 Country of Origin Perceptions
6 Globalization: Toward a Post-Modern Phase?
7 Impact of Multiculturalism
PART II
8 From the Margins to the Center: The Global South
9 Emerging Markets and Their Potential: Post-liberalization
India
10 Where India Is Now
11 The "China" Factor in Southeast Asia
12 Setting the Scene in South Asia
13 The "Automobile" Category
9780199453566
Advertising - Economic aspects
305.800954 / BHA