Multiculturalism and Advertising: Indian and European Enterprises under Globalization (Record no. 139770)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01080aam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230321121708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230317b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199453566 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 305.800954 |
| Item number | BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhattacharjee, Anuradha |
| 9 (RLIN) | 64611 |
| 245 ## - TITLE STATEMENT | |
| Title | Multiculturalism and Advertising: Indian and European Enterprises under Globalization |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2019 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 213p |
| 500 ## - GENERAL NOTE | |
| General note | 1 What Is Culture? <br/>2 Prejudice and Stereotyping <br/>3 Toward Larger Unities <br/>4 What Is Globalization? <br/>5 Country of Origin Perceptions <br/>6 Globalization: Toward a Post-Modern Phase? <br/>7 Impact of Multiculturalism <br/>PART II<br/>8 From the Margins to the Center: The Global South <br/>9 Emerging Markets and Their Potential: Post-liberalization<br/>India <br/>10 Where India Is Now <br/>11 The "China" Factor in Southeast Asia <br/>12 Setting the Scene in South Asia <br/>13 The "Automobile" Category |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising - Economic aspects |
| 9 (RLIN) | 89494 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 305.800954 |
| Call number suffix | BHA |
No items available.