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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication

Feldmann, Valerie

Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication - Heidelberg Physica-Verlag HD 2005 - 270p - Information Age Economy .

Springer - E-Book

ISBN: 9783790815757 9783790816334

Subjects--Personal Names:
Marketing
Economics
Theory of Computation
Media Planning
Economic Development
Innovation and Growth
Society

Subjects--Topical Terms:
Business and Economics

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