Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Record no. 144607)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01128nam a2200325Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230316215042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221219s2005 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783790815757 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783790816334 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Feldmann, Valerie |
| 9 (RLIN) | 84384 |
| 245 ## - TITLE STATEMENT | |
| Title | Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Heidelberg |
| Name of publisher, distributor, etc. | Physica-Verlag HD |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 270p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Information Age Economy |
| 9 (RLIN) | 84385 |
| 500 ## - GENERAL NOTE | |
| General note | Springer - E-Book |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 89436 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Economics |
| 9 (RLIN) | 89437 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Theory of Computation |
| 9 (RLIN) | 89438 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Media Planning |
| 9 (RLIN) | 89439 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Economic Development |
| 9 (RLIN) | 89440 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Innovation and Growth |
| 9 (RLIN) | 89441 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Society |
| 9 (RLIN) | 89442 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and Economics |
| 9 (RLIN) | 84386 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://dx.doi.org/10.1007/b139034">http://dx.doi.org/10.1007/b139034</a> |
| Link text | Click here to view/read this ebook |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://link.springer.com/openurl?genre=book&isbn=978-3-7908-1575-7">http://link.springer.com/openurl?genre=book&isbn=978-3-7908-1575-7</a> |
| Link text | E-Book electronic available online |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | E-Book |
No items available.