Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Kim, W. Chan
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant - Masscheusetts Harvard Business School Press 2005 - 240p
Part 1: Blue Ocean Strategy Creating Blue Oceans Analytical Tools and Frameworks Part - 2: Formulating Blue Ocean Strategy Reconstruct Market Boundaries Focus on the Big Picture, Not the Numbers Reach Beyond Existing Demand Get the Strategic Sequence Right Overcome Key Organizational Hurdles Build Execution into Strategy Conclusion: The Sustainability and Renewal of blue Ocean Strategy Appendix A Appendix B Appendix C Notes Bibliography Index About the Authors
9781591396192 0.00
Marketing
658.802 / KIM
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant - Masscheusetts Harvard Business School Press 2005 - 240p
Part 1: Blue Ocean Strategy Creating Blue Oceans Analytical Tools and Frameworks Part - 2: Formulating Blue Ocean Strategy Reconstruct Market Boundaries Focus on the Big Picture, Not the Numbers Reach Beyond Existing Demand Get the Strategic Sequence Right Overcome Key Organizational Hurdles Build Execution into Strategy Conclusion: The Sustainability and Renewal of blue Ocean Strategy Appendix A Appendix B Appendix C Notes Bibliography Index About the Authors
9781591396192 0.00
Marketing
658.802 / KIM