Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Record no. 44622)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01068nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781591396192 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | KIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kim, W. Chan |
| 245 ## - TITLE STATEMENT | |
| Title | Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Masscheusetts |
| Name of publisher, distributor, etc | Harvard Business School Press |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240p |
| 500 ## - GENERAL NOTE | |
| General note | Part 1: Blue Ocean Strategy Creating Blue Oceans Analytical Tools and Frameworks Part - 2: Formulating Blue Ocean Strategy Reconstruct Market Boundaries Focus on the Big Picture, Not the Numbers Reach Beyond Existing Demand Get the Strategic Sequence Right Overcome Key Organizational Hurdles Build Execution into Strategy Conclusion: The Sustainability and Renewal of blue Ocean Strategy Appendix A Appendix B Appendix C Notes Bibliography Index About the Authors |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mauborgne, Renee |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| Origin of item (home branch) (free text) | Technology Reference |
| Genre | T0041950 |
| Section | 658.802 |
| Recipient parent organisation code | T0041950 |
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