Analyzing Sales Promotion: How to Profit from the Power of Promotion Marketing

Totten, John C.

Analyzing Sales Promotion: How to Profit from the Power of Promotion Marketing - New Delhi Vision Books 1995 - 226p

Sales Promotion Audiences; Consumer Sales Promotion; Trade Promotion; Price Promotion; Interest Promotion; Sales Promotion Strategy; Analysis Fundamentals; Consumer Response; Manufacturer Controlled Strategy; Retailer Strategy; Analysis Tehcniques for Disaggregate Data - Aggregrate Data; Principles of Promotion Analysis

9788170941903 0.00


Advertising and Sales Promotion

658.81 / TOT
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