Analyzing Sales Promotion: How to Profit from the Power of Promotion Marketing (Record no. 55977)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00977nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1995 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788170941903 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.81 |
| Item number | TOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Totten, John C. |
| 245 ## - TITLE STATEMENT | |
| Title | Analyzing Sales Promotion: How to Profit from the Power of Promotion Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Vision Books |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 226p |
| 500 ## - GENERAL NOTE | |
| General note | Sales Promotion Audiences; Consumer Sales Promotion; Trade Promotion; Price Promotion; Interest Promotion; Sales Promotion Strategy; Analysis Fundamentals; Consumer Response; Manufacturer Controlled Strategy; Retailer Strategy; Analysis Tehcniques for Disaggregate Data - Aggregrate Data; Principles of Promotion Analysis |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising and Sales Promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Block, Martin P. |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | TOT |
| -- | 873.81 |
| -- | 0 |
| -- | 049 |
| -- | 17204 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19980819 |
| -- | Books India |
| -- | General |
No items available.