Beating the Commodity: How to Maximize Your Competitive Position and Increase Your Pricing Power
D'Aveni, Richard A.
Beating the Commodity: How to Maximize Your Competitive Position and Increase Your Pricing Power - Boston Harvard Business School Publishing Corporation 2010 - 194p
The three commodity traps : from diamonds to glass The deterioration trap : how to manage market power to beat low-end competitors The proliferation trap : how to manage multiple threats to your competitive position The escalation trap : how to manage the escalating momentum of one-upmanship The diamond in the rough : how to keep finding your best competitive position.
9781422103159 0.00
Consumption - Economics
Strategic Planning
658.802 / DAV
Beating the Commodity: How to Maximize Your Competitive Position and Increase Your Pricing Power - Boston Harvard Business School Publishing Corporation 2010 - 194p
The three commodity traps : from diamonds to glass The deterioration trap : how to manage market power to beat low-end competitors The proliferation trap : how to manage multiple threats to your competitive position The escalation trap : how to manage the escalating momentum of one-upmanship The diamond in the rough : how to keep finding your best competitive position.
9781422103159 0.00
Consumption - Economics
Strategic Planning
658.802 / DAV