Brand Enigma: Decoding the Secrets of Your Brand
Bruce, Duncan
Brand Enigma: Decoding the Secrets of Your Brand - Chichester John Wiley and Sons 2008 - 328p
Contents: Getting the best from this book -- Nightmares and dreams : the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together : the brand dream model -- Taking the brand dream medicine -- Deconstructing brands : a new way of sussing out the competition -- Engaging staff in the employer brand -- Web threats and opportunities -- An inspirational approach to innovation -- Renewing the dream.
9780470779606 0.00
Brand Management
658.827 / BRU
Brand Enigma: Decoding the Secrets of Your Brand - Chichester John Wiley and Sons 2008 - 328p
Contents: Getting the best from this book -- Nightmares and dreams : the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together : the brand dream model -- Taking the brand dream medicine -- Deconstructing brands : a new way of sussing out the competition -- Engaging staff in the employer brand -- Web threats and opportunities -- An inspirational approach to innovation -- Renewing the dream.
9780470779606 0.00
Brand Management
658.827 / BRU