Brand Enigma: Decoding the Secrets of Your Brand (Record no. 57059)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01136nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470779606 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | BRU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bruce, Duncan |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Enigma: Decoding the Secrets of Your Brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chichester |
| Name of publisher, distributor, etc. | John Wiley and Sons |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 328p |
| 500 ## - GENERAL NOTE | |
| General note | Contents: Getting the best from this book -- Nightmares and dreams : the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together : the brand dream model -- Taking the brand dream medicine -- Deconstructing brands : a new way of sussing out the competition -- Engaging staff in the employer brand -- Web threats and opportunities -- An inspirational approach to innovation -- Renewing the dream. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harvey, David |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BRU |
| -- | 008327 |
| -- | S-N-S-N |
| -- | 1994.30 |
| -- | 0 |
| -- | 049 |
| -- | 99172 |
| -- | 0 |
| -- | 0.00 |
| -- | 2695 26% |
| -- | 20090411 |
| -- | C |
| -- | 20090520 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.