Brand Management
Sagar, Mahim
Brand Management - New Delhi Ane Books Pvt. Ltd. 2009 - 214p
1. Introduction to Brands 2. Elements of Brand Management 3. Brand Identity 4. Brand Image: Customers Perception of Brand Identity 5. Brand Personality: Carrier of Brand Identity 6. Brand Communication 7. Brand Positioning 8. Brand Equity 9. Brand Extension 10. Ethical Brand Positioning: a new tool for Distinctive Positioning 11. Product Management
9788180522833 0.00
Brand Management
658.827 / SAG
Brand Management - New Delhi Ane Books Pvt. Ltd. 2009 - 214p
1. Introduction to Brands 2. Elements of Brand Management 3. Brand Identity 4. Brand Image: Customers Perception of Brand Identity 5. Brand Personality: Carrier of Brand Identity 6. Brand Communication 7. Brand Positioning 8. Brand Equity 9. Brand Extension 10. Ethical Brand Positioning: a new tool for Distinctive Positioning 11. Product Management
9788180522833 0.00
Brand Management
658.827 / SAG