Brand Management (Record no. 57071)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01074nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788180522833 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sagar, Mahim |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Ane Books Pvt. Ltd. |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 214p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Introduction to Brands 2. Elements of Brand Management 3. Brand Identity 4. Brand Image: Customers Perception of Brand Identity 5. Brand Personality: Carrier of Brand Identity 6. Brand Communication 7. Brand Positioning 8. Brand Equity 9. Brand Extension 10. Ethical Brand Positioning: a new tool for Distinctive Positioning 11. Product Management |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agrawal, D. P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Achintya |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Deepali |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | SAG |
| -- | 008435 |
| -- | MGT-MAR |
| -- | 266.40 |
| -- | 0 |
| -- | 049 |
| -- | IN496 |
| -- | 0 |
| -- | 0.00 |
| -- | 360.00 26% S-N-S-N |
| -- | 20090715 |
| -- | C |
| -- | 20090924 |
| -- | Kushal Books |
| -- | General |
No items available.