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Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity

Vaid, Helen

Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity - London Cassell Educational Ltd. 2003 - 192p

Contents: Secrets of Branding Revealed Branding Defined Creating A Brand Practical Implementation Alternative Implementation Historical Showcase Showcase Reference

ISBN: 9781844030378 0.00

Subjects--Personal Names:
Marketing

Dewey Class. No.: 658.827 / VAI

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