Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity (Record no. 57117)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00775nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2003 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844030378 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | VAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vaid, Helen |
| 245 ## - TITLE STATEMENT | |
| Title | Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Cassell Educational Ltd. |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192p |
| 500 ## - GENERAL NOTE | |
| General note | Contents: Secrets of Branding Revealed Branding Defined Creating A Brand Practical Implementation Alternative Implementation Historical Showcase Showcase Reference |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | VAI |
| -- | 001878 |
| -- | DDG-DDG |
| -- | 1509.70 |
| -- | 0 |
| -- | 049 |
| -- | 82507 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 20030822 |
| -- | Himanshu Book Co. |
| -- | General |
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