Branding in a Competitive Marketplace
Baisya, Rajat K.
Branding in a Competitive Marketplace - New Delhi Sage Publications India Pvt. Ltd. 2013 - 229p
Brand management in competitive environment Brand, its meaning, value, and power Building brand identity in challenging times Building brand equity in fiercely competitive environment Brand strategy and brand extension Designing marketing programs to build brand equity Managing brands over time and building equity through Relationship Brand accounting and brand valuation
9788132110590 0.00
Brand name products
Branding (Marketing)
Strategic Planning
658.827 / BAI
Branding in a Competitive Marketplace - New Delhi Sage Publications India Pvt. Ltd. 2013 - 229p
Brand management in competitive environment Brand, its meaning, value, and power Building brand identity in challenging times Building brand equity in fiercely competitive environment Brand strategy and brand extension Designing marketing programs to build brand equity Managing brands over time and building equity through Relationship Brand accounting and brand valuation
9788132110590 0.00
Brand name products
Branding (Marketing)
Strategic Planning
658.827 / BAI