Branding in a Competitive Marketplace (Record no. 57120)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01068nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110590 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | BAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baisya, Rajat K. |
| 245 ## - TITLE STATEMENT | |
| Title | Branding in a Competitive Marketplace |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 229p |
| 500 ## - GENERAL NOTE | |
| General note | Brand management in competitive environment Brand, its meaning, value, and power Building brand identity in challenging times Building brand equity in fiercely competitive environment Brand strategy and brand extension Designing marketing programs to build brand equity Managing brands over time and building equity through Relationship Brand accounting and brand valuation |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand name products |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Branding (Marketing) |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Strategic Planning |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BAI |
| -- | 011671 |
| -- | MGT-ENT |
| -- | 333.00 |
| -- | 0 |
| -- | 049 |
| -- | 324 |
| -- | 0 |
| -- | 0.00 |
| -- | 450.00 26% SKN - SKN |
| -- | 20140211 |
| -- | C |
| -- | 20140311 |
| -- | Pustak |
| -- | General |
No items available.