Branding with Brains: The Science of Getting Customers to Choose Your Company
Walvis, Tjaco
Branding with Brains: The Science of Getting Customers to Choose Your Company - New Delhi Prentice-Hall of India Pvt. Ltd. 2010 - 244p
The chance of being chosen The law of relevance The law of coherence The law of participation The process of creating powerful brands Micromarketing and corporate social responsibility
9780273719953 0.00
Branding
658.827 / WAL
Branding with Brains: The Science of Getting Customers to Choose Your Company - New Delhi Prentice-Hall of India Pvt. Ltd. 2010 - 244p
The chance of being chosen The law of relevance The law of coherence The law of participation The process of creating powerful brands Micromarketing and corporate social responsibility
9780273719953 0.00
Branding
658.827 / WAL