Branding with Brains: The Science of Getting Customers to Choose Your Company (Record no. 57128)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00840nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273719953 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | WAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walvis, Tjaco |
| 245 ## - TITLE STATEMENT | |
| Title | Branding with Brains: The Science of Getting Customers to Choose Your Company |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice-Hall of India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 244p |
| 500 ## - GENERAL NOTE | |
| General note | The chance of being chosen The law of relevance The law of coherence The law of participation The process of creating powerful brands Micromarketing and corporate social responsibility |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Branding |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | WAL |
| -- | 010439 |
| -- | MGT-MAR |
| -- | 369.26 |
| -- | 0 |
| -- | 049 |
| -- | 104925 |
| -- | 0 |
| -- | 0.00 |
| -- | 499.00 26% RJ - RJ |
| -- | 20110319 |
| -- | C |
| -- | 20110327 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.