Business to Business Market Research: Understanding and Measuring Business Markets
McNeil, Ruth
Business to Business Market Research: Understanding and Measuring Business Markets - New Delhi Kogan Page India Pvt. Ltd. 2006 - 310p
The Business to Business Market Research Industry Sampling for B2B Research Trends in B2B Research What works and does not work in B2B research The B2B research process: I Desk research The B2B research process: II Quantitative research The B2B research process: III Quantitative research Costing: guidelines on the cost of projects Overviews of the business respondent, sectors and research applications Regional difference and comparisons in B2B research What it is like being B2B client and B2B researcher Training, organizational and ethics in B2B research
9780749447700 0.00
658.83 / MCN
Business to Business Market Research: Understanding and Measuring Business Markets - New Delhi Kogan Page India Pvt. Ltd. 2006 - 310p
The Business to Business Market Research Industry Sampling for B2B Research Trends in B2B Research What works and does not work in B2B research The B2B research process: I Desk research The B2B research process: II Quantitative research The B2B research process: III Quantitative research Costing: guidelines on the cost of projects Overviews of the business respondent, sectors and research applications Regional difference and comparisons in B2B research What it is like being B2B client and B2B researcher Training, organizational and ethics in B2B research
9780749447700 0.00
658.83 / MCN