Business to Business Market Research: Understanding and Measuring Business Markets (Record no. 57771)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01165nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749447700 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MCN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McNeil, Ruth |
| 245 ## - TITLE STATEMENT | |
| Title | Business to Business Market Research: Understanding and Measuring Business Markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 310p |
| 500 ## - GENERAL NOTE | |
| General note | The Business to Business Market Research Industry Sampling for B2B Research Trends in B2B Research What works and does not work in B2B research The B2B research process: I Desk research The B2B research process: II Quantitative research The B2B research process: III Quantitative research Costing: guidelines on the cost of projects Overviews of the business respondent, sectors and research applications Regional difference and comparisons in B2B research What it is like being B2B client and B2B researcher Training, organizational and ethics in B2B research |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | MCN |
| -- | 004877 |
| -- | A.D-A.D |
| -- | 350.00 |
| -- | 0 |
| -- | 049 |
| -- | 91555 |
| -- | 0 |
| -- | 0.00 |
| -- | 20060824 |
| -- | C |
| -- | 20060916 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.