Business to Business Marketing Research
Block, Martin P.
Business to Business Marketing Research - New York Texere 2005 - 288p
MC0672 The Business-to-Business Research Landscape Managing Business-to-Business Market Research Secondary Source of Information Marketing Databases Analytical Tools Designing Survey Research Fielding Survey Research Qualitative Research Methods Focus Group Interviews Conjoint Analysis Multidimensional Scaling and Preference Mapping Marketing Mix Models and Financial Returns
9780324222302 0.00
Marketing
658.8 / BLO
Business to Business Marketing Research - New York Texere 2005 - 288p
MC0672 The Business-to-Business Research Landscape Managing Business-to-Business Market Research Secondary Source of Information Marketing Databases Analytical Tools Designing Survey Research Fielding Survey Research Qualitative Research Methods Focus Group Interviews Conjoint Analysis Multidimensional Scaling and Preference Mapping Marketing Mix Models and Financial Returns
9780324222302 0.00
Marketing
658.8 / BLO