Business to Business Marketing Research (Record no. 57776)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00998nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324222302 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Block, Martin P. |
| 245 ## - TITLE STATEMENT | |
| Title | Business to Business Marketing Research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Texere |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 288p |
| 500 ## - GENERAL NOTE | |
| General note | MC0672 The Business-to-Business Research Landscape Managing Business-to-Business Market Research Secondary Source of Information Marketing Databases Analytical Tools Designing Survey Research Fielding Survey Research Qualitative Research Methods Focus Group Interviews Conjoint Analysis Multidimensional Scaling and Preference Mapping Marketing Mix Models and Financial Returns |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Block, Tamara S. |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BLO |
| -- | 003477 |
| -- | A.S-A.S |
| -- | 3218.00 |
| -- | 0 |
| -- | 049 |
| -- | 1261 |
| -- | 0 |
| -- | 0.00 |
| -- | 20050701 |
| -- | C |
| -- | 20050704 |
| -- | Viraj Marketing |
| -- | General |
No items available.